Swami was the Founder Secretary of the IT Wing at AIADMK when the then Chief Minister Late. Selvi. J Jayalalithaa decided to start an exclusive IT wing for the AIADMK based on the advice from Swami. For over 10 years Swami has been instrumental in designing and implementing various Political Strategies for the AIADMK and has been instrumental in winning several elections.

Image Building & Management

Media & Communications Management

Campaign Planning & Execution

Research &
Data Analytics

Sentiment Analysis using advanced AI tools

Gathering of
real time field

political
intelligence & advice

leadership on
policy matters

crises
management

Key Highlights…

  • Responsible for creating an exclusive IT Wing in AIADMK

  • Was invited to Join AIADMK by Late CM J Jayalalithaa and appointed as Founder, Secretary of the IT wing on the same day it was formed.

  • Introduced Online Membership and responsible for over 30 lakh new memberships in the party through various strategies planned at HQ & implemented by the Party Districts.

  • Instrumental in exploiting technology innovations in effective campaigning

  • Key architect in nurturing the IT wing from a Single man operation to a 1.25 lakh member team.

  • Responsible for the narrative and the propaganda around – PEACE, PROGRESS, PROSPERITY that won the AIADMK 37 seats in 2014 LS Elections.

  • Successfully handled Media Relations for the party in getting the right stories with the right messages.

  • Played the role of Overall Campaign In-charge for 2016 State Elections and set a strong tone for the “Say-No-to-DMK” propaganda.

  • Set the Narrative of Mission 234 and played a key role in winning the 2016 elections in TN

  • Strategized several “Micro-Targetting” promotions & campaigns highlighting the achievements of the AIADMK Government.

  • Played a Key role in Corona Awareness Campaigns for the TN Government.

  • Instrumental in creating & sustaining the “OPS Wave” in 2017 through innovative campaigns and media relations.

  • Played a substantial role in positioning EPS as a “Humble Farmer” and “Good Leader” in the run-up to the 2021 elections.